Clothing Shopping Guide Needs To Grasp The Psychological Needs Of Customers In Depth.
Six major psychological needs of humanity: love and connection, importance, certainty, diversity, growth, and contribution.
Then, how can we meet the six needs of human nature? When you can meet the psychological needs, the more customers will depend on you, the greater the need.
Today, Xiaobian takes you to see the first three.
Psychology
Demand.
Now the brand clothing shop is not only selling clothes, but the key is to do well in service. Whether it is for members or new customers, customers have already pformed from satisfying external material needs to satisfying inner spiritual needs.
The first demand: the need for love and connection.
1 approached him, commensurate with his relatives.
For example, aunts, uncles, brothers, sisters, etc.
When you become a family, love and connection are born.
2, the mind is interlinked, often together, chatting about home.
Let others know you, take the initiative to understand others, take the initiative to let others know your dreams, take the initiative to go deep into other people's minds and go deep into others' hearts. The deeper you go, the deeper the connection will be.
3, deepening love and connection is mutual trouble.
4, often let him speak in front of you, often get your approval and encouragement.
5, often find opportunities to eat with him.
6, the most important days receive your attentively gifts and greetings.
It doesn't depend on what you send, it depends on how you deliver it.
7, interact with the people he cares about and the people he loves.
The whole family regards you as a relative, so your connection is quite profound.
8, join hands with your magnate to do something.
See what value you can create for him first.
9, help him realize his dream and so on.
Second needs:
Importance
Demand
1, birthday, holiday greetings.
2, let the customer feel your gratitude to him.
Gratitude is a verb, not a noun.
Thanksgiving wall, put pictures of noble and customers on the wall, go to see them every day, pray for him every day, meditate for him, bless him, write Thanksgiving words for him, write poems, write words to thank him.
- Thanksgiving list, list.
The first jewellery king in Japan - Mr. Yongchuan is always carrying a Thanksgiving list at any time and anywhere.
The universe will bring you energy and give you the greatest grace.
- leave an hour each day to call your customers, ten customers and magnate every day.
The phone is only thankful and not required.
Sending messages of gratitude every day can give you the ten most important goals, the most important ten people, whether he helps you or not.
Insist on a text message every day, repay growth every day, thank him every day, he will receive your attention, receive your moving.
3, care for the people he wants to care about.
-- caring for his family, caring about his career and caring for what he cares about.
Intimacy is power.
When he needs you, no matter how late, you can listen to him patiently; whenever you need to appear, no matter how late, you will be around him.
- invest time, invest money in your noble.
Take him as your business, do what he wants and do what he wants.
How close you need to be with him, how much you want him to help you, how thoroughly you help him, pay for him, and everything you do is for him.
4, not for pactions, only for services.
I am totally focused on what I can do for you, and I am fully committed to contributing, giving and giving.
The third requirement: deterministic.
demand
1, let the customer know and feel that there is a clear service, so that he will know who he can find when he has needs. Just like the sales service personnel in Japan have a principle called 7-24, work seven days a week, work 24 hours a day, that is, at any time when the customer needs, let the customer know who he is looking for, which is his most basic certainty.
2, when the customer calls your phone, the bell rings within three calls, if not answered, you need to reply to him at the first time.
3, every time, when you want to provide services to your customers.
No matter before or after the paction, you must give your customers the services before and after sales, including how to use the products, how to use the matters needing attention in the process, and so on to help him.
4, when customers are using your product, you should give him effective care and greetings, consult him for feedback on the use of products, and give effective help and convenience to the most basic standards.
5, whenever customers encounter problems and complaints, they are directly satisfied with their certainty and whether they are satisfied with whether they are loyal to you. When they complain, can you provide the solutions and solutions that they can solve at the first time.
6, the company's products to the customers to determine the benefits, and feel value for money.
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