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SORONA ® Uses The Natural Force To Lay A Broad Foundation For Future Scientific And Technological Life

2024/9/9 12:07:00 12644

　　 On August 27-29, SORONA ® bio based materials, together with 13 partner groups, appeared in 2024 intertextile, focusing on innovative technology, broadening application scenarios, exploring solutions, and laying a broad foundation for future scientific and technological life.

　　 Since its establishment in 1995, intertextile surface accessories exhibition has become one of the largest and most influential textile events in the world. On the occasion of the 30th anniversary of intertextile this year, SORONA ® won the 30th anniversary outstanding contribution award issued by the sponsor, and was recognized and supported by the industry professional event. With blue life, SORONA ® leaps into the grand event of industrial innovation and exchange, and presents with the bustling audience.

　　 Add the Golden Bell Cover of the Natural Force

　　 Ignite the passion of intertextile international pavilion with bright blue, and reflect the SORONA composed of plants, slices, yarns, fabrics and clothing ® The natural image exudes the charm of the natural force. The audience came in one after another, with curiosity and curiosity, and jumped into a magical journey from plants to clothes.

　　 Innovation Center

　　 Focusing on innovative categories, relying on SORONA ® With superior performance combination, the Innovation Center displayed "functional yarn", "ISPO award-winning products", "tooling", "denim" and "excellent elasticity" series products. Break the convention, break through the category application bottleneck, help the brand break through through product innovation, and enhance the systematic value of the brand.

　　 Application scenarios

　　 Radiate four application scenarios, SORONA ® covers multi-dimensional fashion life, focuses on the four scenarios of "urban outdoor", "street fashion", "business commuting" and "sports leisure", provides landing solutions from the perspective of the practical application of the current fashion lifestyle, deeply explores the pain points of consumers' use, and provides "easy-to-use and practical" technological innovation products by helping to create sub categories and product differentiation, Reinforce the brand moat with product strength.

　　 Alliance Pavilion

　　 Featuring star products, show your skills and share cutting-edge innovation power! SORONA ® joined hands with the Alliance Pavilion to arrange the blue team, and discussed with you in depth. At the same time, SORONA ® also thanks the non members for their strong support and presentation.

　　 Internal repair, cost reduction and efficiency increase, swing growth inertia

　　 Keep up with the latest trends and share new information. At the event site, several authoritative media in the industry heard the news and Zhou Jin, the global vice president of Ruixun Biomaterials Company, was interviewed to share SORONA ® Specific measures for effective channel empowerment and operation cost optimization. “SORONA ® It is widely used in the market. In terms of downstream channel cooperation, SORONA ® professional team and downstream customers jointly promote brand communication to help customers improve exposure and reputation. At the same time, it provides joint development, technical support and other work to help customers establish differentiated and functional product barriers. SORONA ® also has a fabric certification system, creating a trustworthy, traceable and transparent value chain management system. SORONA ®'s global preferred factory program helps global brands find high-quality supply chain partners. SORONA ® internal repair reduces costs and increases efficiency. In the commercial field, operating costs have a significant impact on the profitability and long-term development of enterprises, which is the only way for enterprises to achieve steady development. In terms of operating cost optimization, SORONA ® chips have achieved localized production in Ruian, Zhejiang Province, China, which is helpful for the yarn mill to improve spinning efficiency, and also very beneficial for the benign development of Ruixun biomaterial enterprises. "

Zhou Jin, Global Vice President of Ruixun Biomaterials

　　 “SORONA ® The realization of ammonia free elasticity greatly improves the comfort of the fabric. Functional SORONA ® The launch of the product series has realized the characteristics of warm in winter and cool in summer, bacteriostasis, quick drying, etc., which is more suitable for the high quality wearing needs of consumers today. At the same time, the environmental protection properties of SORONA ® bio based materials have made their own contributions to energy conservation and carbon reduction, helping enterprises implement the ESG strategy. " Mr. Zhou Jin explained SORONA ® Efforts made to enable product value and broaden the margin of brand safety.

　　 "In this regard, SORONA ® has considerable green advantages. First, the core raw materials of SORONA ® come from renewable plants, such as industrial corn, which is more environmentally sustainable than petroleum based materials; Secondly, in the production and manufacturing process, SORONA with the same output ® Compared with the nylon polymer based on petrochemical raw materials, the polymer consumes 30% less energy and emits 50% less carbon dioxide; In addition, the polyester category to which SORONA ® belongs is recyclable, providing the possibility of secondary recycling in the future. "

　　 Mr. Zhou Jin's comments on SORONA ® The future development of is also full of confidence and expectation: "SORONA ® The performance after localized production in the Chinese market is our commitment to SORONA ® Greater expectations. We believe we can win more market share. Perhaps one day, 1.4 billion Chinese people will be able to wear clothes made of bio based materials. "

　　 The deployment of "high concentration" professional vision has opened up a new "brain hole". Ni Yong, the market channel manager of SORONA ® Greater China, gave a keynote speech "From Chemical Laboratory to Consumer: N Imaginations of a Biobased Fiber" to understand the current consumer behavior, focus on the trend of leading materials, and explore the broad future of the industry. "SORONA ® Through the subversive bio based technology, help the brand to create a systematic value of "fish and bear's paw", and enable the industrial chain through trust, transparency, traceability. SORONA ® bio based materials effectively reduce the consumption of oil resources and carbon emissions in the production process by utilizing renewable plant resources and relying on the powerful forces contained in nature. As the pioneer of plant derived bio based synthetic fiber technology, SORONA ® breaks the situation that traditional fiber industry relies heavily on oil and petrochemical products, and is no longer shackled by the high energy consumption of traditional fashion industry. "