SIUF20 Anniversary Exhibitor'S Secret: Return Of The King! National Underwear "Urban Beauty" Plays The Strongest Voice

SIUF 20th China International Brand Underwear Exhibition

March 25-27, 2025 Shenzhen Convention and Exhibition Center (Futian)

From radiating all over the country to influencing the whole world

Insight into the whole ecology of underwear industry from SIUF

Sailing from SIUF · Exploring unlimited possibilities in the industry

SIUF high-quality exhibitors will shine in the 20th anniversary

　 Guangdong Metropolis Liren Industrial Co., Ltd. Booth No.: 1B01

On March 25-27, the national underwear "Urban Beauty", which leads the sales in the country, will show up on the 20th anniversary of SIUF with its new products. On the evening of March 26, the city beauty will bring a fashion feast that subverts the vision, but also an innovation and breakthrough that breaks the boundaries. Let's wait and see!

　　 01 # About brand:

Metropolis Beauty is a national underwear brand with leading sales volume in China. Founded in 1998, it is also the first underwear company listed in Hong Kong shares on the mainland. As a participant in the formulation of China's underwear industry standards, Metropolitan Beauty has deeply studied the changes and needs of women's chest shapes at different ages. It has a database of about 32 million Asian women's chest shapes, and has obtained 457 patents in total. It provides comfortable and stylish professional underwear for women of different ages and scenes, and has won the favor of more than 60 million women, And from 2017 to 2023, the sales volume has taken the lead in China for seven consecutive years.

Star cooperation: Metropolitan Beauty has reached cooperation with a number of front-line artists to continuously refresh the brand image at the brand level and expand the brand influence

Hard advertising: Metropolitan Beauty will continue to launch large-scale hard advertising in the national market. In 2025, it will reach a strategic cooperation with Yongda Media on high-speed rail advertising of 100 million yuan.

　　 1. Brand Vision

Become a leading brand of world-class personal clothing

　　 2. Leading brand

Metropolitan Beauty has focused on women's underwear for 26 years. Founded in 1998, Metropolitan Beauty has studied the changes and needs of women's chest shape at different ages for 26 years, and provided professional underwear wearing and matching solutions for more than 60 million women. Now it has become a national underwear brand with leading sales in China.

The first underwear company listed in Hong Kong on the mainland, Metropolis Beauty, went to Hong Kong on June 26, 2014, becoming the first underwear company listed in Hong Kong on the mainland of China.

　　 3. Sales Leadership

The sales volume of national underwear, which is leading in China's sales volume, is leading from 2017 to 2023, and has been leading in China's sales volume for seven consecutive years

　 4. Leading supply chain

Together with the global industry head fabric manufacturer, Metropolis Beauty, and the global industry head fabric manufacturer, we selected more than 90 functional fabrics, and selected high-quality raw materials such as silk, Lycra fiber, Xinjiang long staple cotton, to bring consumers a better product experience.

Xinjiang long staple cotton: only high-quality Xinjiang cotton is used for cotton products, most of which are high-end Xinjiang long staple cotton. The quality indicators of Xinjiang long staple cotton exceed the national standards. Compared with ordinary cotton, it is fine, soft, white and elastic.

Lycra fiber: It has large extensibility, strong wrinkle resistance, good moisture permeability, and can be freely stretched by 4 to 7 times. Compared with traditional elastic fiber, its extensibility can reach 500%. Underwear containing Lycra fiber is more comfortable to wear.

　　 Self built intelligent logistics center leading the industry

The storage of close fitting clothes needs to be kept clean and constant temperature and humidity, which is extremely demanding. There are few qualified logistics companies in China. In order to provide better quality assurance for customers, Metropolitan Beauty has built a leading industry intelligent logistics center, realizing the integration of warehousing and distribution, with a storage area of 500000 square meters. At present, it has built seven modern warehousing operation center warehouses in Shanghai, Shenzhen, Chengdu, Tianjin and other places, and radiates across the country.

　　 Promote refined production and process upgrading of underwear industry

Metropolitan Beauty helps the factories in the industry to carry out fine production guidance and introduce world-class production equipment and management processes, which not only reduces the complicated processes in underwear production, but also reduces the original underwear production process from nearly 80 processes to less than 30 processes, greatly reducing the defective rate and improving product quality.

　　 5. Channel leadership

The number of urban beauty underwear stores leads the country. There are about 5000 stores in Metropolitan Beauty, leading the underwear industry in China.

Set up official flagship stores in JD, Tmall, Vipshop, Tiaoyin, and applet. Provide consumers with professional size consultation and product services.

　 6. Patent leadership

Won 457 national patents

Urban Beauty attaches great importance to product R&D and technology investment. Since 2009, it has successively obtained 457 national patents, including 10 invention patents, 295 utility model patents and 152 appearance patents.

　　 3 major structural patents stable shaping without running the cup

Original patents of stay cable, double curvature arch bridge and WM type; Multi point linkage support is inspired by architectural mechanics.

Professional mold cup innovates seven core cup types, which are more comfortable and stylish

1. 32 million chest shape data, more suitable for Chinese women

2. First 3D mold opening/measurement technology, more three-dimensional fit

3. Focusing on underwear for 26 years to meet the needs of women of different ages in different scenes

4. Innovative internal and external double-layer structure, stable and micro plastic outer layer, soft and skin friendly inner layer

　　 02 # brand event:

　　1998cosmolady

In 1998, the city beauty brand was established

　　2002cosmolady

In 2002, Metropolitan Beauty opened up the national market by one-stop shopping for personal clothes

　　2009cosmolady

In 2009, the Urban Beauty Industrial Park was established, focusing on the design, R&D and production of high-quality female underwear

　　2010cosmolady

In 2010, it was awarded the annual best channel model innovation award by China Marketing Festival, and in the same year, it was awarded the share of today's capital

　　2012cosmolady

In 2012, Lin Zhiling signed a contract to become the brand spokesperson and the largest underwear retailer in China

　　2014cosmolady

On June 26, 2014, Metropolitan Beauty was listed in Hong Kong, becoming the first underwear company listed in Hong Kong in mainland China

　　2015cosmolady

In 2015, it acquired the first-line underwear brand Odiphone and entered the high-end underwear market. In the same year, it was awarded the Brand Contribution Award of China Knitting Industry

　　2017cosmolady

In 2017, Metropolitan Beauty had nearly 40 million members, during which Fosun International became a shareholder; Access C2M to promote member growth and better service terminal consumers

　　2018cosmolady

In 2018, it won the award of the most valuable brand in the underwear industry issued by SIUF; In the same year, it was awarded as one of the top 500 brands in China

　　2019cosmolady

In 2019, Urban Beauty signed a contract with Guan Xiaotong. The launch of black technology Airbra, which is about 30% lighter than similar underwear, can effectively reduce women's wearing burden and increase comfort

　　2021cosmolady

In 2021, it was awarded by the China New Consumer Brand Conference: Chinese chain brand quality, influence and other awards; In the same year: the most popular brand among young consumers

　　2022cosmolady

In 2022, Metropolitan Beauty, together with the Underwear Committee of China Textile Commerce Association, the Prospective Industry Research Institute and Jingdong Clothing, will launch the first white paper on the underwear industry, which will guide the development of the underwear industry. At the same time, it was announced that 100 women led by actor Tang Yixin became new spokespersons

　　2023cosmolady

In 2023, Metropolitan Beauty will sign with famous singer Zhou Bichang to release the brand customized song "It's You"

　　2024cosmolady

In 2024, Metropolitan Beauty will become the official partner of China's national synchronized swimming team, helping China's synchronized swimming team win the first gold medal in the Olympic Games, and the national underwear will shine on the world stage